SEO and GEO: search visibility
Based in Ankara, Icel Digital helps businesses worldwide make their websites clearer, more accessible and more useful to people searching for their services. We review the current situation first, then agree a written scope for priority fixes, content work and measurement.
What do SEO and GEO mean here?
SEO considers both how search engines crawl and understand your site and how visitors find the right information. Our GEO work extends that approach to clear, consistent content with identifiable sources that may be useful in searches supported by generative AI.
Google’s AI search features do not require a special AI schema. We use structured data when it matches information people can actually see on the page.
Review → fixes → content → reporting
1. Review the starting point
We clarify your audience, services, priority pages and target languages. We examine crawl and indexing directives, canonical URLs, sitemaps, page titles, internal links, mobile usability and content consistency. If access is granted, we also review existing Search Console data.
- Deliverable: a review list showing each finding, its impact, priority, owner and recommended action.
2. Address priority issues
We fix technical issues and page structure within the agreed scope. For each significant change, we record the starting state, the work completed and the verification result. Tasks that require external software or infrastructure are identified separately.
- Deliverable: completed fixes, verification notes and remaining tasks.
3. Create useful, verifiable content
We shape service pages around real customer questions. Business details, expertise, scope, sources and ways to get in touch are explained clearly. Copy is written naturally in the target language; new pages and translations go through your review.
- Deliverable: a page-level content plan, reviewed copy and internal linking recommendations.
4. Measure and plan the next steps
For the agreed reporting period, we explain the work completed and the data available. Where access allows, we review Search Console clicks, impressions, click-through rate and average position in the context of pages and dates. These are not a count of site visits or sales.
Traffic from Google’s AI search features is included in Search Console’s Web performance data. We do not claim to measure a separate, comprehensive “AI visibility score”.
- Deliverable: a report stating its date range and data limits, a change log and a prioritised list of next steps.
Scope and limits are clear from the start
- We do not guarantee top rankings, indexing, inclusion in an AI answer or a specific increase in traffic or sales.
- We do not use fake reviews, invented success stories or false claims about a business or its location.
- The written proposal defines the pages, target languages, work to be completed, required access, reporting period and responsibilities.
- Fees and any ongoing work are agreed separately after the review. Required third-party tools and licenses are identified in the proposal.
Start with a focused pilot
Share your current website, priority service, audience and target language. In our first conversation, we will agree what the review should cover and what you will receive.